Having a degree in marketing, I am completely aware of what Amazon.com is doing to me. So why am I powerless to resist? I have bought more CDs from them than I care to say, yet they keep pulling me back in. It doesn't help that they have a freakishly large selection, worthwhile reviews, sound clips, and the notorious “recommendation” feature. I will buy a CD, and before I know it, five more are recommended to me. So I check them out. After all, these aren't hackneyed, random recommendations. They are usually dead-on. Half the time I find another CD I absolutely love, and add it to my cart. “You like The Stills,” Amazon coos. “Well then check out Plus Minus or Elected, they're good too.”
“Sure,” I say. Next thing I know, I'm buying another CD. And then there is the free shipping offer with a $25 purchase. So I have to buy more than one. And they ship so fast, too. Damn them!
There just has to be a line. Amazon has gotten into the habit of sending me follow-up emails with a list of further recommendations. Sure, I could ignore these, but I'm tragically curious. What if ignoring these recommendations is depriving me from some revolutionary new music experience? So I click away, listen to some sound samples, do a little research, and end up hooked on another CD.
Why is this a bad thing? Well it's not, exactly. It's just that it all adds up, money wise. I'm not driving myself into the poor house or anything, but I could do with some self control and stick to a tighter budget. Maybe I should blame commercial radio, being so lame and all. They have driven me to this, with their overplayed, soulless music and annoying Djs. I have no choice but to seek solace on the Internet.
I'm not going to fight it. Amazon has won. That's just the way it is. Who am I kidding, trying to break free from their delicious grasp? Now if you will excuse me, I'm going to look up some more West African Funk. I love you Amazon.